The Challenge
Marketing leaders need comprehensive visibility into their campaign performance across multiple channels. However, each advertising platform provides its own metrics and reporting tools, making it difficult to get a unified view of marketing effectiveness. Teams often struggle with:- Siloed data across different advertising platforms
- Limited ability to combine and compare metrics
- Time-consuming manual data aggregation
- Restricted analysis capabilities within platform tools
Marketing teams can now analyze their performance data in any way they need,
combining metrics from different platforms and creating custom visualizations
that tell the complete story of their marketing effectiveness. This
flexibility allows for better budget allocation, more informed strategy
decisions, and improved campaign performance.
Multi-Platform Integration
Connect with major advertising platforms including Google Ads and Meta
Ads.
Data Transformation
Transform and combine your marketing data using simple, browser-based
tools.
Custom Analytics
Create powerful visualizations in your preferred analytics platform.
Implementation Example
Here’s how marketing teams are using Nekt to enhance their analytics:-
Unified Data Collection
- Connect to multiple advertising platforms
- Automate daily data extraction
- Combine metrics from different sources
-
Custom Analysis
- Create cross-platform performance metrics
- Build custom attribution models
- Analyze campaign effectiveness across channels
-
Flexible Visualization
- Connect to preferred BI tools
- Create custom dashboards
- Share insights across the organization
Check our LinkedIn post about it!