Google Merchant Center XML is Google’s platform for managing product data feeds in XML format for e-commerce businesses. It enables businesses to upload and manage product information for Google Shopping, allowing products to appear in search results and shopping campaigns.

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1. Add your Google Merchant Center XML access

  1. In the Destinations tab, click on the “Add destination” button located on the top right of your screen. Then, select the Google Merchant Center (XML) option from the list of connectors.
  2. Click Next and you’ll be prompted to add your access:
  • Title: The title to be inserted in the title tag from the template.
  • Description: The description to be inserted in the description tag from the template.
  • Link: The link to be inserted in the link tag from the template.
  • Jinja template file: The jinja template file used to map the input table data to the target element structure. For detailed instructions, click here.
  • Bucket name: The name of the S3 bucket where the generated XML file will be stored.
  • S3 folder path (optional): Optionally define the name of folder inside the S3 bucket where the generated XML file will be stored.
  • Output file name: The static name of the generated XML file that will be uploaded to S3.
  1. Click Next.

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2. Select your catalog data to send

  1. The next step is letting us know which data you want to send to the spreadsheet. Select the layer and then the desired table.
    Tip: The table can be found more easily by typing its name.
  2. Click Next.

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3. Configure your Google Merchant Center (XML) data destination

  1. Describe your destination for easy identification within your organization. You can inform things like what data it brings, to which team it belongs, etc.
  2. To define your Trigger,consider how frequently you need to have the data updated on the destination (every day, once a week, only at specific times, etc.).
  3. Click Done.

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Check your new destination!

  1. Once completed, you’ll receive confirmation that your new destination is set up!
  2. You can view your new destination on the Destinations page. Now, for you to be able to see it on Google Merchant Center, you have to wait for the pipeline to run. You can monitor it on the Destinations page to see its execution and completion. If needed, manually trigger the pipeline by clicking on the refresh icon. Once executed, your data should be seen on Google Merchant Center.
If you encounter any issues, reach out to us via Slack, and we’ll gladly assist you!