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Blip is a messaging and chatbot platform that helps businesses create conversational experiences for customer communication. It provides tools for building chatbots, managing messaging channels, and automating customer interactions to improve engagement and support.

Configuring Blip as a Source

In the Sources tab, click on the “Add source” button located on the top right of your screen. Then, select the Blip option from the list of connectors. Click Next and you’ll be prompted to add your access.

1. Add account access

You’ll need the following credentials from your Blip account:
  • Authorization token: The token to authenticate against the API service - please note it must be a HTTP token. It should be generated using the Connect using HTTP option. For more information on how to generate the token, please check the Blip documentation.
  • Company identifier (contract ID): The company identifier (also known as contract ID) used to send commands through the API. Its value can be identified as being part of your URL, in the following format: https://{contract_id}.http.msging.net/commands.
  • Start date: Records created or updated after the start date will be extracted from the source. Format: YYYY-MM-DD.
Once you have all the required credentials, add the account access and click Next.

2. Select streams

Choose which data streams you want to sync - you can select all streams or pick specific ones that matter most to you.
Tip: The stream can be found more easily by typing its name.
Select the streams and click Next.

3. Configure data streams

Customize how you want your data to appear in your catalog. Select the desired layer where the data will be placed, a folder to organize it inside the layer, a name for each table (which will effectively contain the fetched data) and the type of sync.
  • Layer: choose between the existing layers on your catalog. This is where you will find your new extracted tables as the extraction runs successfully.
  • Folder: a folder can be created inside the selected layer to group all tables being created from this new data source.
  • Table name: we suggest a name, but feel free to customize it. You have the option to add a prefix to all tables at once and make this process faster!
  • Sync Type: you can choose between INCREMENTAL and FULL_TABLE.
    • Incremental: every time the extraction happens, we’ll get only the new data - which is good if, for example, you want to keep every record ever fetched.
    • Full table: every time the extraction happens, we’ll get the current state of the data - which is good if, for example, you don’t want to have deleted data in your catalog.
Once you are done configuring, click Next.

4. Configure data source

Describe your data source for easy identification within your organization, not exceeding 140 characters. To define your Trigger, consider how often you want data to be extracted from this source. This decision usually depends on how frequently you need the new table data updated (every day, once a week, or only at specific times). Optionally, you can define some additional settings:
  • Configure Delta Log Retention and determine for how long we should store old states of this table as it gets updated. Read more about this resource here.
  • Determine when to execute an Additional Full Sync. This will complement the incremental data extractions, ensuring that your data is completely synchronized with your source every once in a while.
Once you are ready, click Next to finalize the setup.

5. Check your new source

You can view your new source on the Sources page. If needed, manually trigger the source extraction by clicking on the arrow button. Once executed, your data will appear in your Catalog.
For you to be able to see it on your Catalog, you need at least one successful source run.

Streams and Fields

Below you’ll find all available data streams from Blip and their corresponding fields:
Stream for tracking daily message activity metrics.Key fields:
Stream for real-time agent performance metrics.Key fields:
Stream for daily agent performance metrics.Key fields:
Stream for overall ticket performance metrics.Key fields:
Stream for detailed ticket information.Key fields:
Stream for daily ticket statistics.Key fields:

Use Cases for Data Analysis

Here are some valuable business intelligence use cases when consolidating Blip data, along with ready-to-use SQL queries that you can run on Explorer.

1. Agent Performance Analysis

Track agent productivity and response times. Business Value:
  • Monitor individual agent performance
  • Identify training needs
  • Optimize workload distribution
  • Improve customer response times

SQL code

2. Ticket Resolution Analysis

Analyze ticket resolution patterns and identify bottlenecks. Business Value:
  • Improve ticket resolution efficiency
  • Reduce customer wait times
  • Identify common issues
  • Optimize team allocation

SQL code

Implementation Notes

Data Quality Considerations

  • Monitor agent status changes for accurate reporting
  • Validate ticket resolution times for outliers
  • Ensure consistent rating data collection
  • Track message delivery status

Automation Opportunities

  • Schedule daily agent performance reports
  • Set up alerts for long wait times
  • Automate customer satisfaction reporting
  • Generate team workload distribution reports
These SQL transformations provide a foundation for comprehensive Blip analytics. Customize the date ranges, filters, and metrics based on your specific business requirements and reporting needs.

Skills for agents

Download Blip skills file

Blip connector documentation as plain markdown, for use in AI agent contexts.