Facebook Leads is Meta’s lead generation platform that helps businesses capture potential customer information through Facebook and Instagram ads. It provides tools for creating lead forms, collecting contact details, and managing prospect data for sales and marketing campaigns.Documentation Index
Fetch the complete documentation index at: https://docs.nekt.com/llms.txt
Use this file to discover all available pages before exploring further.
Configuring Facebook Leads as a Source
In the Sources tab, click on the “Add source” button located on the top right of your screen. Then, select the Facebook Leads option from the list of connectors. Click Next and you’ll be prompted to add your access.1. Add account access
You’ll need Page ID and your Access Token. Check the linked documentation if you need help on finding any of the credentials. The following configurations are available:- Page ID: The ID of the Facebook Page associated with your lead forms.
- Access Token: Your Facebook Graph API access token with the necessary permissions to read lead data.
- Start Date: Inform a start date for us to know the date of the earliest record you want to sync with. This will help to avoid processing unnecessary data.
2. Select streams
The next step is letting us know which streams you want to bring. You can select entire groups of streams or only a subset of them.Tip: The stream can be found more easily by typing its name.Select the streams and click Next.
3. Configure data streams
Customize how you want your data to appear in your catalog. Select the desired layer where the data will be placed, a name for each table (which will effectively contain the fetched data) and the type of sync.- Layer: choose between the existing layers on your catalog. This is where you will find your new extracted tables as the extraction runs successfully.
- Table name: we suggest a name, but feel free to customize it. You have the option to add a prefix to all tables at once and make this process faster!
- Sync Type: depending on the data you are bringing to the lake, you can choose between INCREMENTAL and FULL_TABLE. Read more about Sync Types here.
4. Configure data source
Describe your data source for easy identification within your organization. You can inform things like what data it brings, to which team it belongs, etc. To define your Trigger, consider how often you want data to be extracted from this source. This decision usually depends on how frequently you need the new table data updated (every day, once a week, or only at specific times). Optionally, you can define some additional settings (if available).- Configure Delta Log Retention and determine for how long we should store old states of this table as it gets updated. Read more about this resource here.
- Determine when to execute an Additional Full Sync. This will complement the incremental data extractions, ensuring that your data is completely synchronized with your source every once in a while.
5. Check your new source
You can view your new source on the Sources page. Now, for you to be able to see it on your Catalog, you have to wait for the pipeline to run. You can now monitor it on the Sources page to see its execution and completion. If needed, manually trigger the pipeline by clicking on the refresh icon. Once executed, your new table will appear in the Catalog section.If you encounter any issues, reach out to us via Slack, and we’ll gladly assist you!
Streams and Fields
Below you’ll find the available data streams from Facebook Leads and their corresponding fields:Leads
Leads
Stream containing the information submitted by prospects through Facebook and Instagram lead generation forms.Key fields:
| Field | Type | Description |
|---|---|---|
id | String | Unique identifier of the record. |
created_time | DateTime | Timestamp when the record was created. |
form_id | String | Identifier of the associated lead form. |
campaign_name | String | Name of the ad campaign. |
campaign_id | String | Identifier of the associated ad campaign. |
adset_name | String | Name of the ad set that captured the lead. |
adset_id | String | Identifier of the associated ad set. |
ad_name | String | Name of the ad that captured the lead. |
ad_id | String | Identifier of the associated ad. |
platform | String | Platform where the lead was submitted. |
field_data | Array of Objects | Custom question and answer pairs from the lead form. |
field_data[].name | String | Name of the lead form field. |
field_data[].values | Array of Strings | Submitted answers for the form field. |
Implementation Notes
API Pagination and Discovery
- Lead Forms Discovery: The connector automatically handles API pagination through the
leadgen_formsendpoint, retrieving up to 500 forms per request. This ensures all lead forms associated with your Page ID are successfully discovered and synced, regardless of the account size or previous strict API result limits.
Skills for agents
Download Facebook Leads skills file
Facebook Leads connector documentation as plain markdown, for use in AI agent contexts.