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Customer.io is a powerful customer engagement platform that enables businesses to send targeted messages across multiple channels. It provides tools for managing customer data, tracking user activities, and automating personalized marketing campaigns through email, push notifications, and SMS.

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Configuring Customer.io as a Source

In the Sources tab, click on the “Add source” button located on the top right of your screen. Then, select the Customer.io option from the list of connectors. Click Next and you’ll be prompted to add your access.

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1. Add account access

You’ll need your Customer.io API token for this connection. This can be obtained from your Customer.io account settings (or through this link). Once you have it, add the account access and click Next.

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2. Select streams

Choose which data streams you want to sync: you can select all streams or pick specific ones that matter most to you. The available streams include activities, customers, transactional messages, metrics, and message details.
Tip: The stream can be found more easily by typing its name.
Select the streams and click Next.

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3. Configure data streams

Customize how you want your data to appear in your catalog. Select a name for each table (which will contain the fetched data) and the type of sync.
  • Table name: we suggest a name, but feel free to customize it. You have the option to add a prefix and make this process faster!
  • Sync Type: you can choose between INCREMENTAL and FULL_TABLE.
    • Incremental: every time the extraction happens, we’ll get only the new data, which is good if, for example, you want to keep every record ever fetched.
    • Full table: every time the extraction happens, we’ll get the current state of the data, which is good if, for example, you don’t want to have deleted data in your catalog.
Once you are done configuring, click Next.

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4. Configure data source

Describe your data source for easy identification within your organization, not exceeding 140 characters. To define your Trigger, consider how often you want data to be extracted from this source. This decision usually depends on how frequently you need the new table data updated (every day, once a week, or only at specific times). Optionally, you can determine when to execute a full sync. This will complement the incremental data extractions, ensuring that your data is completely synchronized with your source every once in a while. Once you are ready, click Next to finalize the setup.

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5. Check your new source

You can view your new source on the Sources page. If needed, manually trigger the source extraction by clicking on the arrow button. Once executed, your data will appear in your Catalog.
For you to be able to see it on your Catalog, you need at least one successful source run.

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Streams and Fields

Below you’ll find all available data streams from Customer.io and their corresponding fields:
Stream for tracking customer activities and interactions with your messages and campaigns.Key Fields:
Stream containing basic customer identification information.Key Fields:
Stream for managing transactional messages configured in your Customer.io account.Key Fields:
Stream providing metrics and performance data for your transactional messages over time.Key Fields:
Stream providing detailed information about individual transactional message deliveries. This stream retrieves data from the last year.Key Fields:

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Skills for agents

Download Customer.io skills file

Customer.io connector documentation as plain markdown, for use in AI agent contexts.