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Bing Webmaster Tools is a free service from Microsoft that helps you monitor and maintain your site’s presence in Bing search results. It provides search performance data — clicks, impressions, top queries and pages — as well as crawl statistics and crawl issues for every site you have verified.

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Configuring Bing Webmaster Tools as a Source

In the Sources tab, click on the “Add source” button located on the top right of your screen. Then, select the Bing Webmaster Tools option from the list of connectors. Click Next and you’ll be prompted to add your access.

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1. Add account access

The connector authenticates with a single API key. To generate it:
  1. Sign in to Bing Webmaster Tools.
  2. Open Settings → API access → API Key.
  3. Generate the key and copy it.
The following configurations are available:
  • API Key: Your Bing Webmaster Tools API key. The key inherits access to every site verified by the associated account.
  • Start date: (Optional) The earliest date to keep for date-partitioned streams (rank and traffic, queries, pages, and crawl stats). Records before this date are dropped.
The Bing API exposes no server-side date filter, so the start date and the incremental bookmark are applied by the connector after fetching each response.
Once you’re done, click Next.

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2. Select streams

Choose which data streams you want to sync. For faster extractions, select only the streams that are relevant to your analysis. You can select all streams or only specific ones.
Tip: You can quickly find streams by typing their names.
Select the streams and click Next.

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3. Configure data streams

Customize how you want your data to appear in your catalog. Select the desired layer where the data will be placed, a folder to organize it inside the layer, a name for each table (which will effectively contain the fetched data) and the type of sync.
  • Layer: choose between the existing layers on your catalog. This is where you will find your new extracted tables as the extraction runs successfully.
  • Folder: a folder can be created inside the selected layer to group all tables being created from this new data source.
  • Table name: we suggest a name, but feel free to customize it. You have the option to add a prefix to all tables at once and make this process faster.
  • Sync Type: you can choose between INCREMENTAL and FULL_TABLE.
    • Incremental: every time the extraction happens, we’ll get only the new data.
    • Full table: every time the extraction happens, we’ll get the current state of the data.
Once you are done configuring, click Next.

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4. Configure data source

Describe your data source for easy identification within your organization, not exceeding 140 characters. To define your Trigger, consider how often you want data to be extracted from this source. This decision usually depends on how frequently you need the new table data updated (every day, once a week, or only at specific times). Optionally, you can define some additional settings:
  • Configure Delta Log Retention and determine for how long we should store old states of this table as it gets updated. Read more about this resource here.
  • Determine when to execute an Additional Full Sync. This will complement the incremental data extractions, ensuring that your data is completely synchronized with your source every once in a while.
Once you are ready, click Next to finalize.

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5. Check your new source

You can view your new source on the Sources page. If needed, manually trigger the source extraction by clicking on the arrow button. Once executed, your data will appear in your Catalog.
To see data in the Catalog, you need at least one successful source run.

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Streams and Fields

Below you’ll find all available data streams from Bing Webmaster Tools and their corresponding fields:
The sites verified in the account, used as the parent for every site-scoped stream.Key fields:
Daily clicks and impressions per site. Incremental by date.Key fields:
Weekly clicks and impressions for the site’s top search queries. Incremental by date.Key fields:
Weekly clicks and impressions for the site’s top pages. The page URL is returned in the query field. Incremental by date.Key fields:
Daily crawl statistics per site. Incremental by date.Key fields:
URLs with crawl issues per site.Key fields:

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Implementation Notes

  • The connector authenticates with an API key passed as the apikey query parameter against the Bing Webmaster Tools JSON API (https://ssl.bing.com/webmaster/api.svc/json).
  • The sites stream (GetUserSites) is the parent stream; each site URL is passed to the site-scoped streams as the siteUrl parameter, so a single connection covers every verified site.
  • Microsoft JSON dates (/Date(…)/) are converted to ISO-8601 dates.
  • Date-partitioned streams (rank and traffic, queries, pages, crawl stats) replicate incrementally by date. Because the API has no server-side date filter, the start date and incremental bookmark are applied client-side.
  • Every site-scoped record is stamped with the site_url it belongs to.

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Skills for agents

Download Bing Webmaster Tools skills file

Bing Webmaster Tools connector documentation as plain markdown, for use in AI agent contexts.