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Google Local Services Ads (LSA) helps local service businesses — plumbers, electricians, locksmiths, and more — appear at the top of Google Search and connect with nearby customers. Advertisers pay per lead rather than per click, and Google surfaces verified providers with ratings and reviews. This connector brings your Local Services account performance and lead-level data into Nekt.

Configuring Google Local Services as a Source

In the Sources tab, click on the “Add source” button located on the top right of your screen. Then, select the Google Local Services option from the list of connectors. Click Next and you’ll be prompted to add your access.

1. Add account access

You’ll need to authorize Nekt to access your Local Services data. Using the UI, you can click on the Google Authorization button and log in with the Google account that has read access to your Local Services manager account. Alternatively, you can configure your own OAuth app credentials. The following configurations are available:
  • Manager customer ID: (Required) The Google Ads manager (MCC) customer ID that owns the linked Local Services accounts. Use digits only, without dashes.
  • Customer ID filter: (Optional) Restrict the reports to a single linked Local Services customer ID. Use digits only, without dashes.
  • Start date: (Optional) The earliest lead creation date to sync for the detailed lead reports stream. Defaults to one year ago.
Once you’re done, click Next.

2. Select streams

Choose which data streams you want to sync. The following streams are available:
  • account_reports: Performance and metrics for each linked Local Services account, comparing the current period against the previous one (charged leads, phone calls, cost, ratings, and reviews).
  • detailed_lead_reports: Lead-level detail for each linked account, including lead type, category, geography, charge status, and per-lead-type contact information.
Tip: The stream can be found more easily by typing its name.
Select the streams and click Next.

3. Configure data streams

Customize how you want your data to appear in your catalog. Select the desired layer where the data will be placed, a folder to organize it inside the layer, a name for each table (which will effectively contain the fetched data), and the type of sync.
  • Layer: choose between the existing layers on your catalog. This is where you will find your new extracted tables as the extraction runs successfully.
  • Folder: a folder can be created inside the selected layer to group all tables being created from this new data source.
  • Table name: we suggest a name, but feel free to customize it. You have the option to add a prefix to all tables at once and make this process faster.
  • Sync Type: you can choose between INCREMENTAL and FULL_TABLE.
    • Incremental: every time the extraction happens, we’ll get only the new data, which is useful when you want to keep historical records.
    • Full table: every time the extraction happens, we’ll get the current state of the data, which is useful when you do not want deleted records in your catalog.
Once you are done configuring, click Next.

4. Configure data source

Describe your data source for easy identification within your organization, not exceeding 140 characters. To define your Trigger, consider how frequently you want data to be extracted from this source. This decision usually depends on how frequently you need the new table data updated (every day, once a week, or only at specific times). Optionally, you can define some additional settings:
  • Configure Delta Log Retention and determine for how long we should store old states of this table as it gets updated. Read more about this resource here.
  • Determine when to execute an Additional Full Sync. This will complement the incremental data extractions, ensuring that your data is completely synchronized with your source every once in a while.
Once you are ready, click Next to finalize the setup.

5. Check your new source

You can view your new source on the Sources page. If needed, manually trigger the source extraction by clicking on the arrow button. Once executed, your data will appear in your Catalog.
For you to be able to see it on your Catalog, you need at least one successful source run.

Streams and Fields

Below you’ll find the available data streams from Google Local Services and their corresponding fields:
Stream for retrieving performance and metrics for each linked Local Services account. Each row compares the current period against the previous period of equal length.Sync behavior:
  • Primary key: account_id
  • Replication: Full table
FieldTypeDescription
account_idStringUnique identifier of the Local Services account.
business_nameStringBusiness name of the account.
currency_codeStringCurrency code of the account.
average_weekly_budgetNumberAverage weekly budget in the local currency.
average_five_star_ratingNumberAverage review rating (1–5 stars).
total_reviewIntegerTotal number of reviews.
impressions_last_two_daysIntegerImpressions in the last two days.
phone_lead_responsivenessNumberPhone lead responsiveness (0–1).
current_period_charged_leadsIntegerCharged leads in the current period.
current_period_phone_callsIntegerPhone calls in the current period.
current_period_connected_phone_callsIntegerConnected phone calls in the current period.
current_period_total_costNumberTotal cost in the current period.
previous_period_charged_leadsIntegerCharged leads in the previous period.
previous_period_phone_callsIntegerPhone calls in the previous period.
previous_period_connected_phone_callsIntegerConnected phone calls in the previous period.
previous_period_total_costNumberTotal cost in the previous period.
aggregator_provider_idStringAggregator provider ID, if the account is managed by an aggregator.
Stream for retrieving lead-level detail for each linked Local Services account. Per-lead-type fields are populated according to the lead_type (phone, message, or booking).Sync behavior:
  • Primary key: lead_id
  • Replication key: lead_creation_timestamp (incremental sync supported)
FieldTypeDescription
lead_idStringUnique identifier of the lead.
account_idStringLocal Services account that received the lead.
google_ads_lead_idStringGoogle Ads lead ID.
business_nameStringBusiness name of the account.
lead_creation_timestampDatetimeTimestamp the lead was created.
lead_typeStringLead type: MESSAGE, PHONE_CALL, or BOOKING.
lead_categoryStringCategory of the service for the lead.
geoStringGeographic region of the lead.
currency_codeStringCurrency code of the lead price.
lead_priceNumberPrice charged for the lead.
charge_statusStringCharge status: CHARGED or NOT_CHARGED.
dispute_statusStringDispute status of the lead.
aggregator_provider_idStringAggregator provider ID, if applicable.
timezone_idStringIANA timezone ID of the account.
timezone_versionStringIANA timezone database version.
phone_lead_charged_call_timestampDatetimeTimestamp of the charged phone call.
phone_lead_charged_connected_call_duration_secondsStringDuration of the connected charged call (e.g. 65s).
phone_lead_consumer_phone_numberStringConsumer phone number for the phone lead.
message_lead_consumer_phone_numberStringConsumer phone number for the message lead.
message_lead_customer_nameStringCustomer name for the message lead.
message_lead_job_typeStringJob type for the message lead.
message_lead_postal_codeStringPostal code for the message lead.
booking_lead_booking_appointment_timestampDatetimeAppointment timestamp for the booking lead.
booking_lead_consumer_emailStringConsumer email for the booking lead.
booking_lead_consumer_phone_numberStringConsumer phone number for the booking lead.
booking_lead_customer_nameStringCustomer name for the booking lead.
booking_lead_job_typeStringJob type for the booking lead.

Implementation Notes

Data behavior considerations

  • Account reports are a full-table snapshot. Each run reports a rolling 30-day current period alongside the equivalent previous period, so the table always reflects recent performance rather than historical rows.
  • Detailed lead reports support true incremental sync on lead_creation_timestamp. The Local Services API limits each query to a 31-day range, so the connector automatically splits the sync window (from your start date or last bookmark up to today) into ≤30-day chunks.
  • The per-lead-type fields (phone_lead_*, message_lead_*, booking_lead_*) are only populated for leads of the matching lead_type; the others will be empty.

API access & credentials

  • The connector authenticates with Google OAuth using the https://www.googleapis.com/auth/adwords scope, against the Local Services API (localservices.googleapis.com).
  • The manager account must run Local Services Ads, and Local Services API access may need to be enabled/approved by Google. If reports come back empty, confirm the account has API access and that the manager customer ID is correct.
  • Google has marked the detailedLeadReports endpoint as deprecated in favor of the Google Ads API. It remains functional today; account reports are unaffected.

Skills for agents

Download Google Local Services skills file

Google Local Services connector documentation as plain markdown, for use in AI agent contexts.